What Rob has achieved at the stunning new AMEX Community Stadium and the new Stan Cullis Stand for Wolverhampton Wanderers is to create warm, inclusive family environments in once cold drafty expansive empty spaces. In Brighton this has seen an immediate response in fans choosing to arrive earlier, stay longer and spend more money eating, drinking and socializing in spaces they want to inhabit.
In their first full season at the AMEX Brighton & Hove Albion have seen a massive increase in revenue and supporter satisfaction coupled with a reduction in crowd trouble and any need police support. The psychology of creating nice spaces has yielded immediate results.
The mood of the fans is affected and lifted by the artwork surrounding them that celebrates the union between them as supporters and the action on the field. For many fans the club and the stadium represent an extension of their family and home and the artwork produced by Rob Caddick recognizes and celebrates this.
With Rob’s vast experience and numerous contacts in the creative field he is adept in budgeting for and managing large-scale productions. He is adept in forging alliances with artists in many differing specialist fields to deliver upon a creative vision.